Road Safety Adverising
Now day, the use of advertising, promotion and marketing for road safety purposes is not new.Used well, the mass media in all its forms can provide information, shape attitudes and beliefs, and influence individual behaviour. The media can play a key role for organisations seeking to achieve commercial or social aims because the media is available to the majority of the population. Advertising is one of the media’s main tools for communicating messages and ideas. Later we will describe differents road safety advertising in different countries and we will give other indormations about it. (more…)
